"Sports radio has spent decades telling listeners what's worth talking about. In today's fragmented media environment, perhaps it's time to listen to what the audience is telling sports radio is worth talking about."
"League-wide viewership has risen 12% year over year, averaging 742,000 viewers per game across all partners. More than 73 million people have watched WNBA games this season, a record at the All-Star break."
"There’s a narrow stereotype about how women discuss sports. If you guys think we’ll be sitting around braiding each other's hair, that’s not what this is going to be about."
"We're trying to fool ourselves into thinking the American sports public enjoys or wants to see professional women’s basketball. We don’t. We never have and we never will"
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."