Tag: WRIF

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The Industry According To: Keith Dakin, Connoisseur Media

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"Generic, boring radio will be the end of us. It is not Spotify."

How Local Radio Expands Audience Through Partnerships

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"Tear down the traditional thought of competitive ownership groups and start thinking about how you can build shared audiences."

Why Radio’s Best Stories Aren’t Really Overnight Wins

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"Great programmers don't wake up one day with an instinct for finding talent or coaching personalities."

Clip Culture Is the Necessary Evil Every Sports Media Talent Must Learn To Live With

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"The same clips that invite criticism also introduce your work to thousands of potential new listeners, viewers, and subscribers who otherwise may never discover your show. In today's media landscape, discovery rarely begins with a radio dial or a podcast app. It begins with an algorithm."

Beasley Media Names Matt Scarano Vice President, Market Manager Detroit

Business BNM Staff BNM Staff -
"Beasley’s commitment to local communities, innovation, and strong partnerships aligns perfectly with my values."

What if Radio Ratings Were Based on Production?

Columns Keith Cunningham Keith Cunningham -
"Those of us inside radio obsess over imaging. We hang on every word and share our epic creations like we’ve just solved all tune-out. For regular listeners, though — our zips and zaps are just commercials."

Pepsi Falls, Dr. Pepper Rises And A Rock Radio Lesson

Columns Keith Cunningham Keith Cunningham -
Pepsi may treat this as a short-term slip, but there’s no guarantee. The trendline suggests otherwise.

Pete Carroll’s Coaching Philosophy is Great But Other Styles Are Just As Effective

Columns Jason Barrett Jason Barrett -
"Just because a leader delivers hugs over headaches doesn't make it better or more effective."

From Ozzy to JAWS: Proof That Originals Never Fade

Columns Keith Cunningham Keith Cunningham -
While imitation is considered approved flattery, what are we creating that’s truly original in our competitive situations?

David Moore: Programming In Phoenix Is Like Always Being On A First Date

Features Charese Fruge Charese Fruge -
"You have to be cognizant of the fact that you are regularly being exposed to potential P1s that are not very familiar with you. It’s kind of like always being on a first date.”

Market Veteran Trudi Daniels Out At 106.7 WLLZ Detroit

Radio BMM Staff BMM Staff -
Daniels previously spent 22 years at WRIF as a partner of the “Drew and Mike” morning show.

Barrett Media’s Top 20 Rock Radio Shows of 2024

2024 Jason Barrett Jason Barrett -
"75 Active/Modern rock radio shows appeared on ballots turned in by our voters."

Barrett Media’s Top 20 Rock Radio Program Directors of 2024

2024 Jason Barrett Jason Barrett -
"57 Active/Modern rock radio program directors appeared on ballots turned in by our voters."

Popular

How Local Radio Expands Audience Through Partnerships

Columns 0
"Tear down the traditional thought of competitive ownership groups and start thinking about how you can build shared audiences."

Why Radio’s Best Stories Aren’t Really Overnight Wins

Columns 0
"Great programmers don't wake up one day with an instinct for finding talent or coaching personalities."

Clip Culture Is the Necessary Evil Every Sports Media Talent Must Learn To Live With

Columns 0
"The same clips that invite criticism also introduce your work to thousands of potential new listeners, viewers, and subscribers who otherwise may never discover your show. In today's media landscape, discovery rarely begins with a radio dial or a podcast app. It begins with an algorithm."

Inside Sandy Grossman’s Long Road to Immortality at the Pro Football Hall of Fame

Features 0
"He knew his job was to provide the best pictures to the fans of the NFL. I just want people to know my father did everything he could to provide those pictures, but also be the best father and grandfather as well."