Tag: WRIF

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Why Urban Radio’s Future Depends on a Bold Rebrand Strategy

Think about what’s trending now in music, video, entertainment, and social media. Are you where your listeners are?

Can Sports Radio Still Recruit the Former Athlete?

"For sports radio to be persuasive, it needs to be believable. For sports radio to be believable, it must remain credible"

How Mike McVay’s Journey Led Him to the Radio Hall of Fame

“I was shocked. I mean, it just didn't register at first. But it means so much to me because, again, you think of where you started and what motivated you to get into it.”

20 Brands In 20 Days: Rick Strauss, 98 Rock Baltimore

A lot of people say it, but I think this company and this station really walk it in terms of local personality-driven community-engaged radio.

David Moore: Programming In Phoenix Is Like Always Being On A First Date

"You have to be cognizant of the fact that you are regularly being exposed to potential P1s that are not very familiar with you. It’s kind of like always being on a first date.”

Market Veteran Trudi Daniels Out At 106.7 WLLZ Detroit

Daniels previously spent 22 years at WRIF as a partner of the “Drew and Mike” morning show.

Barrett Media’s Top 20 Rock Radio Shows of 2024

"75 Active/Modern rock radio shows appeared on ballots turned in by our voters."

Barrett Media’s Top 20 Rock Radio Program Directors of 2024

"57 Active/Modern rock radio program directors appeared on ballots turned in by our voters."

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Can Sports Radio Still Recruit the Former Athlete?

"For sports radio to be persuasive, it needs to be believable. For sports radio to be believable, it must remain credible"

How Mike McVay’s Journey Led Him to the Radio Hall of Fame

“I was shocked. I mean, it just didn't register at first. But it means so much to me because, again, you think of where you started and what motivated you to get into it.”

20 Brands In 20 Days: Rick Strauss, 98 Rock Baltimore

A lot of people say it, but I think this company and this station really walk it in terms of local personality-driven community-engaged radio.

Silver Tribe Media’s Neal Carruth is Ready to Build Something Bigger

"One of the big draws for me at Silver Tribe was the ability to help clients with everything that I've learned over two decades plus in radio and podcasting."