Tag: WRIF

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How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

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Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

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"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

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"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

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"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Beasley Media Names Matt Scarano Vice President, Market Manager Detroit

Business BNM Staff BNM Staff -
"Beasley’s commitment to local communities, innovation, and strong partnerships aligns perfectly with my values."

What if Radio Ratings Were Based on Production?

Columns Keith Cunningham Keith Cunningham -
"Those of us inside radio obsess over imaging. We hang on every word and share our epic creations like we’ve just solved all tune-out. For regular listeners, though — our zips and zaps are just commercials."

Pepsi Falls, Dr. Pepper Rises And A Rock Radio Lesson

Columns Keith Cunningham Keith Cunningham -
Pepsi may treat this as a short-term slip, but there’s no guarantee. The trendline suggests otherwise.

Pete Carroll’s Coaching Philosophy is Great But Other Styles Are Just As Effective

Columns Jason Barrett Jason Barrett -
"Just because a leader delivers hugs over headaches doesn't make it better or more effective."

From Ozzy to JAWS: Proof That Originals Never Fade

Columns Keith Cunningham Keith Cunningham -
While imitation is considered approved flattery, what are we creating that’s truly original in our competitive situations?

David Moore: Programming In Phoenix Is Like Always Being On A First Date

Features Charese Fruge Charese Fruge -
"You have to be cognizant of the fact that you are regularly being exposed to potential P1s that are not very familiar with you. It’s kind of like always being on a first date.”

Market Veteran Trudi Daniels Out At 106.7 WLLZ Detroit

Radio BMM Staff BMM Staff -
Daniels previously spent 22 years at WRIF as a partner of the “Drew and Mike” morning show.

Barrett Media’s Top 20 Rock Radio Shows of 2024

2024 Jason Barrett Jason Barrett -
"75 Active/Modern rock radio shows appeared on ballots turned in by our voters."

Barrett Media’s Top 20 Rock Radio Program Directors of 2024

2024 Jason Barrett Jason Barrett -
"57 Active/Modern rock radio program directors appeared on ballots turned in by our voters."

Popular

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

Columns 0
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

Columns 0
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

Features 0
"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

Columns 0
Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.