"In the same way, you're going to go to ESPN or you're going to go to Paramount Plus. If you're looking for sports, you're going to go to Netflix first and foremost when you turn on the tube."
"Currently, LIV Golf claims it can reach profitability in just 20 months should it secure the full $250 million. However, if LIV does not, reporting states the league will be reliant on “rising team values and a new media rights deal” in order to reach profitability."