"We want to not just be with the curve, but be ahead of it. That's something we pride ourselves on. That's the move to make moving forward in the industry."
"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"We have great conversations every day about culture, politics, music," he says, "and having one hot take about Michael Jackson is the thing that gets everybody talking."
YouTube's Brandcast 2026, its branding for its advertiser upfront, took place on Wednesday night. There were two key announcements at the event.
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