VSiN (Vegas Stats & Information Network), the first network dedicated to delivering daily information about sports gambling, and Sports USA, the nation’s largest independent syndicator of live radio play-by-play, have announced a strategic content partnership. The two companies are joining forces to create a sports gambling pre-game show which will air ahead of Sports USA’s coverage of its NFL doubleheader, presently carried by nearly 500 stations across the country.
“There’s no more credible voice in sports gambling than VSiN and we’re glad to be able to provide listeners of our NFL broadcasts with the information they need when it’s most relevant,” said Larry Kahn, founder and CEO, Sports USA.
“As expanding legalization introduces more Americans to sports gambling, those fans need credible, actionable news and exclusive insights to help inform their betting decisions,” said VSiN CEO, Brian Musburger. “We’re thrilled to partner with Sports USA to get that credible information to millions of NFL fans just ahead of kick-off. ”
Starting this weekend, the VSiN Sunday Preview will air at 11:30 AM ET, 8:30 AM PT on Sports USA stations leading into coverage of its early NFL Game. The 60-minute show will provide Sports USA’s millions of listeners with the sports gambling information and analysis they need just ahead of the week’s biggest game.
VSiN already provides Action Updates — one-minute news reports with the latest odds — to more than 40 radio stations throughout the United States, including 670 The Score in Chicago, 98.5 The Sports Hub in Boston and KNBR the Sports Leader in San Francisco.
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
