VSiN is increasing its content offerings to local sports radio stations with the addition of ‘The Sharps’ Play of the Day‘. The new daily, self-contained, 60-second feature will track exactly where the sharps are investing their money in contrast with where everyday sports fans are gambling that same day.
The network promoted the release of the feature by pointing out that there’s consistently been a battle between professional bettors (The Sharps) and public bettors (The Squares). Generally, the public places their bets based on emotion, hometown favorites, hunches, etc. whereas the sharps are analytical, professional gamblers that look for the best opportunities to wager money contrarian to the public.
The feature is packaged with 30-seconds of content and an additional 30-second network commercial. No other inventory is required. To hear a sample of it click here. Daily downloads will be available, starting on Wednesday, September 4.
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
