After abruptly ending news/talk programming last week, 810 KGO debuted as 810 The Spread Monday.
The Cumulus-owned station will air a mix of sports talk and sports betting programming, billing itself as “The Bay’s Best Bet on Sports”.
“810 The Spread joins our sports brands KNBR 680AM/104.5FM and 1050 KTCT for a trifecta of dynamic sports content across four signals and streaming everywhere,” Cumulus San Francisco Vice President and Market Manager Larry Blumhagen said. “We are excited about this new chapter and look forward to serving the Bay Area’s passionate sports fans in an incomparable way.”
Blumhagen added the decision wasn’t an easy one to end news/talk programming on KGO, which had once been a staple in the Bay Area.
“This is a bittersweet day for us, as it’s hard to say goodbye to the legendary KGO, which has been a part of listeners’ lives for so many years. We want to thank all the people who have been a part of KGO’s historic run these many years – and the listeners who loyally tuned in to the station. Times change, and we must change with them.”
The weekday lineup of 810 The Spread includes:
6:00 AM-9:00 AM: BetQL Daily
9:00 AM-12:00 PM: The Jim Rome Show
12:00-4:00 PM: You Better You Bet
4:00-8:00 PM: BetMGM Tonight
The station will air CBS Sports Radio programming from 8:00 PM-6:00 AM.
Sports gambling in California is on the ballot this November under Proposition 26 and 27. Proposition 26 would allow in-person sports betting at Native American casinos and horse racing tracks in the state. Proposition 27 would allow online spots betting. According a recent report from The Los Angeles Times, neither measure is expected to pass.
Screw all of you for taking away our beloved Khoisan’s I hope you know you will never compete with knbr. Hope you fail.
You realize this just increases KNBR’s numbers? They are owned by the same company