A report from Axios’ Sara Fischer claims Omaha Productions is in discussions with The North Road Company, a content studio founded by Peter Chernin. Peyton Manning’s production company is said to be seeking a substantial investment.
Chernin launched The North Road Company in July with $800 million in funding to create scripted and unscripted projects for TV and film distributors.
According to Fischer, an investment from Chernin’s group to Omaha Productions would allow the company to “expand further into digital content, podcasts and sports-adjacent entertainment”. Chernin previously invested in Barstool Sports, helping the company become a big success before Penn National acquired the company in 2020.
Omaha Productions recently expanded into more digitally focused, sports-adjacent programming. The company announced an expansion of its ‘Places’ franchise with non-sports subjects including Luke Bryan, LL Cool J, and Admiral William McRaven.
