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Jason McIntyre: A Lot of People In This Business Don’t Take Chances

With all of the opinions and hot takes that are out there in sports media, any platform is going to find it tough to please everyone with their thoughts on a particular subject. From co-founding The Big Lead to his journey to now being a co-host with Colin Cowherd on The Herd, Jason McIntyre knows that while he can’t please everyone, he needs to make sure people have an opinion of him one way or the other.

McIntyre was a guest on The Colin Cowherd Podcast on Wednesday, and he mentioned that when he was running The Big Lead, the goal for him was to write about the stories that people were going to care the most about.

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“When you try to please everybody, you please nobody….You wake up, your alarm to wake up is probably on your phone and instantly you have a rundown of what happened that matters. I know there are NHL purists who believe that the NHL Draft was crazy – I’m sure it was. But, the number of people who care about that does not matter to me running a website. People want to know what’s going on in the NBA, NFL, college football, and then they want the other stuff (Britney Spears vs. Victor Wembanyama). They love those wacky stores that anyone can relate to.

“When I got a radio show at FOX Sports Radio, you told me play the hits. You can lead with Aaron Rodgers one day, Cowboys the next day. Play the big stories – people care about that deeply. As much as I want to bag on the Houston Texans, I can’t open a show with that on my podcast; I wasn’t blogging much about the inferior teams in the NFL. You’ve got to give the people what they want.”

Even though McIntyre and Cowherd might end up disagreeing on a topic on the show, McIntyre mentioned that there is not one take that Cowherd can have that is going to make him very angry.

“I don’t think you have the ability to piss me off with any take you have because I’m kind of level-headed,” McIntyre said. “Colin might be wrong; he might be right, but we are all in this business – we are going to whiff.

“There’s a lot of people who don’t take chances Colin because they are afraid. They want to be very milquetoast, right down the middle. They don’t want to take any chances and go after people. I’m not afraid to go after people…I can’t get outraged by others. I don’t want to be the guy that pushes you to outrage, but in 2023, you want people loving you or hating you, you don’t want them indifferent.”

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