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UPCOMING EVENTS

VSiN, Dick Broadcasting Launch Bet on The Bull 960 in North Carolina

North Carolina is getting in the game when it comes to sports betting talk on radio. Dick Broadcasting is partnering with VSiN to launch Bet on the Bull 960.

The station is transitioning from traditional sports talk. It will carry VSiN’s national lineup as well as the local Bryan Hanks Show in morning drive. The station will also carry a high school football game of the week and Carolina Panthers play-by-play.

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“VSiN is proud to be the engine behind North Carolina’s first-ever sports betting radio format,” Len Mead, General Manager at VSiN, said in a press release. “We’re excited to continue to expand our distribution footprint and inform and entertain sports fans in North Carolina and across the U.S.”

Sports betting is already legal in North Carolina at brick & mortar casinos. Mobile betting becomes legal in the state in 2024.

“As we started to look at new content options for the station, it was impossible to ignore the impact sports betting is having as it’s legalized across the U.S.,” said Tony Denton, Eastern North Carolina Market Manager Dick Broadcasting. “We evaluated all of the offerings, and VSiN stood out as the best option for sports betting content. VSiN goes way beyond the traditional sports-talk format with unique content that you cannot find anywhere else. “Bet on the Bull 960 AM,” BetontheBull.com, and the 960 The Bull app will be a destination anyone with a real passion for sports.”

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