Talent and content management company Workhouse Media is strengthening its leadership team. Former ESPN executive Scott McCarthy has signed on to serve as President, Workhouse Sports. McCarthy joins CEO Paul Anderson, EVP John McConnell, and EVP Keith Kauffman to expand Workhouse’s first-in-class talent and content business. His specific focus will be on the sports category.
The Los Angeles-based McCarthy spent 7 years in investment banking and venture capital before entering the media business. He spent over 25 years in audio, television, print, gaming, and digital, 12 with ESPN as a senior executive. Until companywide layoffs were issued in April 2023, McCarthy had served as Vice President of ESPN Audio.
“We are beyond fortunate to have Scott as part of the Workhouse family. Scott is a smart, disruptive thinker whose background and entrepreneurial drive make him the perfect person to lead our new sports vertical” said Paul B. Anderson, Principal & CEO of Workhouse Media.
“I’ve worked alongside and across the table from Scott for 30 years. He is a best-in-class executive and is perfectly positioned in this role” added John McConnell, Workhouse’s EVP.
“I could not be more excited or honored to be joining the Workhouse Media team and getting the opportunity to work alongside Paul, John, and Keith,” shared McCarthy. “Over the years, Workhouse has clearly established itself as the preeminent management company for talent and content developers to expand their brands and businesses across multiple entertainment platforms, and I look forward to helping Workhouse further develop their presence in the sports category.”
McCarthy will be in New York City for the upcoming BSM Summit. Those looking to reach out to Scott to congratulate him or learn about his new role can email here.
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
