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Amazon Prime Video to Broadcast Weekly NHL Whiparound Show in Canada

The National Hockey League and Amazon’s Prime Video have announced the creation of NHL Coast To Coast, a new weekly whiparound live look-in show airing on Thursday nights in Canada. This new program will feature live views, highlights and analysis of every NHL game on the schedule as Prime Video prepares to embark on a two-year sublicensing deal with the league and Rogers Communications to present live games on Monday nights. The series is produced by NHL Productions in collaboration with Prime Video, and more information, including details surrounding the talent and production for the show, will be revealed at a later date.

“We are thrilled to work with NHL Productions on this new concept for hockey offering the ultimate destination for all the NHL action,” Magda Grace, head of Prime Video, Canada, Australia and New Zealand, said in a statement. “NHL Coast To Coast will provide fans with a comprehensive look at the latest key moments in games, as-they-happen highlights, interviews and analysis from the world of hockey featuring top players, coaches and commentators. The show will bring innovation and offer more to fans of the game than ever before, all in one place with their Prime membership.”

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Earlier in the month, Prime Video and NHL Productions unveiled an untitled docuseries with Box to Box Films that will provide consumers with access to compelling players from around the league at different stages of their careers all trying to win the Stanley Cup. The series will include interviews with players, their rivals and those in their inner circle, trying to accurately depict what life is like for these players on and off the ice.

Amazon and the NHL have worked together since 2021 on their cloud-based delivery system, which has facilitated the delivery of in-game analytics and video highlights to enhance the overall fan experience. Among these ventures is the NHL Edge IQ stats portfolio that implements advanced analytical outputs to engender a better understanding of the on-ice action.

NHL Coast To Coast is yet another example of Amazon’s extraordinary investment in hockey programming and commitment to delivering an enhanced viewing experience for hockey fans,” Steve Mayer, senior executive vice president and chief content officer of the National Hockey League, said in a statement. “We are impressed with Amazon’s all-in approach to hockey and the NHL. Together with our amazing team at NHL Productions, Amazon continues to build on its mission to serve hockey fans across Canada with whiparound coverage that will make Thursday nights appointment viewing.”

Over the last several years, Amazon has expanded its presence in sports media through the acquisition of broadcasting rights within the National Football League, NASCAR, National Women’s Soccer League and Overtime Elite. The company is reportedly set to acquire media rights within the National Basketball Association’s new broadcasting deal, which is also said to include The Walt Disney Company (ESPN/ABC) and NBCUniversal, although no deals have currently been announced.

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