Audacy’s Adult Hits WLND (98.1 The Lake)/Chattanooga is temporarily rebranding as Olivia 98.1, Chattanooga’s Gold Medal Station. The new name will honor Olivia Reeves, a Chattanooga weightlifter who won the United States’ first Olympic gold medal in this sport in 24 years at the Paris Games.
Olivia 98.1 will maintain its adult hits format while adding tributes to Reeves’ acclaimed career and record-breaking achievements.
Nichole Hartman, Market President Audacy Chattanooga, said, “We are thrilled to commemorate Olivia and her extraordinary victory by changing our name to Olivia 98.1 for the holiday weekend. Olivia is a true inspiration to our community, and we are proud to call her one of our own. This name change is a small way for us to champion her incredible accomplishment.”
The launch of Olivia 98.1 coincides with other local celebrations. On August 30, Reeves will throw the ceremonial first pitch at the Chattanooga Lookouts’ “Red, White, Blue, and Gold Day” game against the Birmingham Barons. Then, on September 3, the City of Chattanooga will hold a parade to honor Reeves.
