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Mr. Master, the parent company behind AIM, a compliance and content distribution software, has unveiled three new products designed for flexibility in the broadcasting industry.
The newly introduced products, “Traffic Control” and “The Tracker,” are specifically tailored to provide networks and local radio stations with enhanced control over their entire advertising ecosystem through intuitive dashboards, offering unprecedented flexibility.
Mr. Master’s “On Demand” delivers syndicated programming in near real-time without satellite or station hardware. These three new tools are offered as add-ons to its flagship AIM product.
An overview and key benefits of the new tools in Mr. Master’s expanded product suite include:
Traffic Control: Easily fix network spot conflicts, such as repetitive, competing, or unscheduled spots, with just one touch. Traffic Control intelligently and automatically identifies those network spot scheduling issues and then intuitively rectifies the issues, taking into account critical information such as necessary day parts, flight windows, and more. Traffic Control also allows users to easily view and manage both their local inventory and AIM Premium-powered national barter all on one screen. This kind of visibility and flexibility is not yet available anywhere else and helps traffic departments effortlessly avoid critical issues such as running the same advertiser back-to-back. Already live on SummitMedia and now launching nationwide, Traffic Control is available as an add-on to AIM Premium.
The Tracker: The Tracker enables network and radio group traffic departments to monitor how, when, and where AIM Premium affiliates are airing network spots daily. Traffic executives can pull detailed custom reports in seconds to see what spots have aired, what spots haven’t, and what spots aired out of window. Already live on Premiere Networks, Audacy, Cumulus Media, Westwood One, Compass Media, and now launching nationwide, The Tracker essentially verifies inventory is running as scheduled, and that stations are being properly compensated.
On Demand: Deliver syndicated content in near real-time and without the need or expense of satellites or station receiver requirements. Content uploads to Mr. Master’s cloud and then instantly downloads at the station level via their AIM software. When used along with AIM Premium, the content will also be placed into a station’s automation system for airing within minutes. This innovative software means that any station – independent of its satellite capability – can have access to syndicated content. On Demand launches on HardDrive XL, Murphy, Sam & Jodi, Woody & Wilcox, Alice’s Attic with Allice Cooper, and Open House Party.
Stu Jacobs, CEO of Mr. Master, said, “Mr. Master’s goal is to bring 100% compliance to the entire radio industry while improving advertiser environments. Our new product suite additions are a huge leap towards that goal. It is now easier than ever for our customers to not only do their jobs more efficiently but also to decrease costs while increasing revenue and ultimately providing the information that networks and advertisers need.”
AIM Premium is designed to assist networks, radio groups, and local stations in boosting their revenue, productivity, and transparency. By efficiently delivering and automatically processing network spots, makegoods, and shows into automation systems, AIM Premium streamlines operations. The platform also ensures prompt provision of affidavits within 24 hours, simplifying the achievement of 100% ad compliance and offering near real-time compliance data. Currently, over 5,000 stations rely on AIM Premium to handle more than 1.1 million spots per week.
AIM Basic serves as the go-to solution for radio stations seeking national network content delivery. It stands as the industry standard for content distribution and delivery. Whether it’s commercials or long-form programming, AIM Basic ensures the consistent automatic delivery of station-specific content.
