Lotus Communications is set to purchase Variety Hits “100.7 Big-FM” KFBG San Diego from Local Media San Diego. (LMSD)
Lotus will be entering the San Diego market with its latest deal, expanding its portfolio, which currently includes 46 stations across Arizona, California, Idaho, Nevada, and Washington. Details concerning the terms of the agreement have not yet been revealed.
Local Media San Diego will maintain operations of its three Mexican-licensed radio stations in the San Diego area: Top 40 “Z90.3” XHITZ-FM, Alternative “91X” 91.1 XETRA-FM, and Rhythmic AC “Magic 92.5” XHRM-FM.
LMSD acquired the former KFMB-FM and its sister station, 760 KFMB, in December 2019 for $5 million.
Following the acquisition, LMSD sold the AM station to iHeartMedia for $1.2 million and launched the “Big-FM” brand after the transaction closed in April 2020.
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