Everything can be content. And doing it in a way that's natural, not braggadocious, relatable, and fun for the audience is a fine line to walk, but an important one to try and achieve
“Stations were informed they must cease using the CBS Sports Radio name/brand on-air, online, on social media, and in any sales materials no later than Monday April 15, 2024.”
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."