"Obviously Caitlin Clark is a very big reason for that – there’s just so much casual fan interest in her – but the viewership numbers, they don’t lie."
"The trust he has built within our organization and with listeners and partners makes him a great fit to steward this iconic brand into the future as we grow on many levels.”
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."