Bidding is expected to start at $50 million among the current NFL media partners but some think the games could sell for $75 million to $100 million apiece.
"$600,000 for them is a rounding error. The amount of money these corporate news outlets can put toward stupid decision making -- in both of those cases firing talent -- is remarkable in and of itself."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."