"ESPN has an opportunity to use this moment not to preserve something that can never be replicated, but to build something that feels authentic to the next generation of basketball fans."
“So on an election night, the election is the [sport]: who’s winning and why? How did we get to this point, or who said what about whom before we got to this point?”
The new company plans to, "be reverential to Deadspin's unique voice...they plan to take a different content approach regarding the site's overall sports coverage."
Reports indicate that negotiations between the NBA and its two existing broadcast partners are about 75% there, with two more potential suitors in the mix.
“So on an election night, the election is the [sport]: who’s winning and why? How did we get to this point, or who said what about whom before we got to this point?”