"We measure a lot of our posts by impressions. That's something that partners really care about. We're able to go to partners and tell them that last month we did 200 million monthly impressions across social and internally that's what we use as a barometer for success."
Things looked slightly dire for WWE when it couldn't reach an agreement with FOX to keep SmackDown on linear TV. But now the company looks a massive winner.
"We’re happy to add a streaming option to our over-the-air broadcasts to ensure every fan can follow Bucks basketball at home or on any streaming device as we build our next great era."