Yearly Archives: 2024

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Why Social Media Feedback Is Far Too Valuable For Any Sports Brand To Ignore

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"No manager should blindly react to every social media comment. But no manager should fully dismiss social media feedback simply because it comes from a platform where negativity can thrive."

Why 93 WIBC Dedicated a Full Day to Remembering Matt Bair

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"We've done so many fun videos with him. And he just had such great comedic chops, but at the same time, so humble. And he was a big deal who didn't seem to know he was a big deal. And I think that made him a bigger deal, because he was just so unaware of how loved he was."

Radio Programming Strategy: Chris Shebel’s Format Blueprint

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"It's heavy on gold." That's crucial because Palm Springs' radio audience is predominantly 50 and older. The music serves them, not some mythical club demographic."

Inside Chase Daniel’s Growing Digital Network While Expanding His ESPN Profile

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"If I’m doing this and spending time away from my family, there’s a reason. I want to call the best games possible and be in the best situation to talk ball and have fun with it."

Chris Ryan May Be the Most Important Voice You Don’t Know

Columns BNM Staff BNM Staff -
Every four years, he may be one of the most impactful journalists in the country.

Social Studies: Mason Burgin, Front Office Sports

Columns BSM Staff BSM Staff -
"We measure a lot of our posts by impressions. That's something that partners really care about. We're able to go to partners and tell them that last month we did 200 million monthly impressions across social and internally that's what we use as a barometer for success."

WWE Pulled Rabbit Out of the Hat Massive Netflix Deal

Radio Garrett Searight Garrett Searight -
Things looked slightly dire for WWE when it couldn't reach an agreement with FOX to keep SmackDown on linear TV. But now the company looks a massive winner.

Nikki Haley Outrates Ron DeSantis in CNN Town Halls

Columns BNM Staff BNM Staff -
Nikki Haley outdrew even herself from June 4 (562,000 viewers).

NBC, Peacock Broadcast of Iowa-Ohio State is Most-Watched Women’s College Basketball Game Since 2010

Television BSM Staff BSM Staff -
On NBC stations alone, the game averaged 1.86 million viewers throughout its broadcast window.
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Why 93 WIBC Dedicated a Full Day to Remembering Matt Bair

Features 0
"We've done so many fun videos with him. And he just had such great comedic chops, but at the same time, so humble. And he was a big deal who didn't seem to know he was a big deal. And I think that made him a bigger deal, because he was just so unaware of how loved he was."

Radio Programming Strategy: Chris Shebel’s Format Blueprint

Features 0
"It's heavy on gold." That's crucial because Palm Springs' radio audience is predominantly 50 and older. The music serves them, not some mythical club demographic."

Inside Chase Daniel’s Growing Digital Network While Expanding His ESPN Profile

Features 0
"If I’m doing this and spending time away from my family, there’s a reason. I want to call the best games possible and be in the best situation to talk ball and have fun with it."

AudioGraph Changes Radio Attribution Game Entirely

Columns 0
"(It) aligns more closely with digital buying and measurement standards."
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