Listeners with a strong preference for Top 40 and Hot AC music are more likely to engage in ratings surveys than those who prefer other formats, according to NuVoodoo’s 24th Ratings Prospect Study.
"Yes, it makes sense financially, I guess, if you're going to be the person who has to make those cuts. But, God, you're losing so much, and the station's losing so much, and everyone listening is losing so much."
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