"I've spent my career at the intersection of sports, culture, and content, and couldn't be more excited about the opportunity to help grow this platform into an All Sports/No Noise destination."
"We have found that on average, the folks watching UFC on Paramount+ are 15 years younger than our average audience before UFC, so for us that’s a massive unlock."
Additionally, Cumulus Media has broadened Whittle's responsibilities to include oversight of its Top 40 stations, now under the title of VP of CHR/Hot AC Formats.
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"We have found that on average, the folks watching UFC on Paramount+ are 15 years younger than our average audience before UFC, so for us that’s a massive unlock."