"I am retiring from a full-time job, but I am not finished creating. I've got a few things up my sleeve and I'm always willing to talk about an interesting project.
"I want it to be the most recognized brand in college football, and I want the show to essentially be viewed as the authority voice in college football."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."