"ESPN is changing, and so is the audience it is trying to reach. The network is investing in younger voices, creators and personalities who can live beyond the traditional broadcast window. Aikman represents a different era of sports media."
Under the current structure, the WNBA makes a reported $60 million annually from its media rights deals with The Walt Disney Company, Amazon’s Prime Video, CBS and Ion.
"ESPN is changing, and so is the audience it is trying to reach. The network is investing in younger voices, creators and personalities who can live beyond the traditional broadcast window. Aikman represents a different era of sports media."