The Cowboys-Giants broadcast on FOX peaked with 41.28 million viewers tuning in during the 6 to 6:15 p.m. quarter-hour as the Cowboys secured a 27-20 victory.
"The goal of this event is to bring sports media folks together to share ideas and information, examine issues, build relationships, and celebrate success."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."