Dickey Broadcasting Company has announced a 12-year extension of its longstanding partnership with the Atlanta Braves, ensuring that 680 The Fan will remain the team’s exclusive radio home through the next decade.
“We are incredibly proud to extend our relationship with the Atlanta Braves,” said David Dickey, president of Dickey Broadcasting Company. “Our shared passion for baseball and dedication to delivering top-notch content to our listeners has been the cornerstone of our success. We look forward to many more seasons of exciting Braves baseball on 680 The Fan.”
In fact, the renewed agreement builds on a successful collaboration that has spanned 16 years, bringing fans extensive coverage, expert analysis, and exclusive team content. Moreover, according to both organizations, the new deal reinforces their shared commitment to delivering top-tier Braves coverage to listeners across the Southeast.
Braves President and CEO Derek Schiller echoed that sentiment, noting the important role Dickey Broadcasting has played in the team’s fan engagement strategy.
“The partnership with Dickey Broadcasting has been instrumental in connecting our fans with the team,” Schiller said. “680 The Fan’s exceptional coverage and commitment to excellence align perfectly with our goals. We are excited to continue this journey together.”
As part of the extended agreement, fans can expect expanded programming, exclusive interviews with players and staff, and deeper game-day analysis. Furthermore, both Dickey Broadcasting and the Braves emphasized that the partnership will continue to evolve in ways that enhance the listening experience and strengthen ties between the team and its supporters.
Notably, Dickey Broadcasting Company is credited with introducing the Atlanta market to the sports-talk radio format in 1993. Since then, it has grown to become the proud radio home of the Atlanta Braves, the Georgia Tech Yellow Jackets, and the Official Sports Talk Station of the Georgia Bulldogs.
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