Audio industry veteran Chris Corcoran has announced the creation of In The Arena Studios, a new multimedia podcast content studio that is going to be centered around franchise verticals featuring a variety of talent. These content verticals are going to be expanded into multiple brand and distribution extensions for the company as well.
The company is looking to become a “first-class studio destination for premium talent and world-class creatives,” and it is debuting with strategic branded verticals with focuses on leadership and mindset that will initially commence in the world of sports.
Geno Auriemma, the 12-time NCAA champion who has garnered the most wins by a NCAA Division I Women’s Basketball Coach in history, will be hosting an original series through In The Arena Studios. The show, which is titled LESSONS with Geno Auriemma, will focus on leadership and grant listeners the perspective of the legendary head coach. In addition, the COACH platform brand will feature skiing champion Mikaela Shiffrin and WNBA superstars Aliyah Boston and Kelsey Plum as creative and strategic partners. This platform will share human experience under the aegis of performance and mindset through the lens of star athletes.
“It’s called the creator economy for a reason, and there’s never been a better time to bet on yourself as a creator in this space where podcasting is the new TV,” Corcoran said in a statement. “I’m so excited to collaborate with such incredible talent on these franchise brands and to build a studio that has a real emotional and influential connection to its audience – at In the Arena Studios our collective goal is to make a differentiating and lasting impact.”
Corcoran previously served as a founding partner and chief content officer of Cadence13 where he helped design the podcast company and various shows within its oeuvre. Furthermore, he led the Cadence13 Studios, C13Originals and C13Features endeavors, along with co-creating the Ramble premium digital influencer network. Some of the talent with whom he has worked includes Stephen A. Smith, Adrian Wojnarowski, Dana Karvey and David Spade.
Corcoran is preparing to bring other content verticals to the market under the studio that will take place in sports, pop culture and news-making genres. Media journalists Oliver Darcy and Jon Passantino will be under the STATUS umbrella through a partnership, providing the audiences with views into the dynamics of media and the societal impact it yields. Chris Witaske will also be part of a show titled Midwestern Goodbyes featuring conversations with tastemakers creating a vibe that combines a classic midwestern with nostalgia.
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