Cumulus Media has launched Classic Hip Hop and R&B, The Vibe 95.1, in Montgomery, AL. Previously, a simulcast of News/Talk WLWI-AM, the format went live on May 19.
Core artists include The Notorious B.I.G., Ginuwine, Aaliyah, 2Pac, Salt-N-Pepa, Missy Elliott, and Sir Mix-A-Lot.
Paula Divello, Vice President/Market Manager, Cumulus Montgomery, noted: “We are excited to offer unique, new programming on HD that airs chart-topping Classic Hip Hop and R&B. We believe the listeners in Montgomery and Central Alabama will enjoy hearing all their old favorites – and the station will be a benefit to both the community and our advertisers. Not only will listeners love the sound and feel of The Vibe, but advertisers will find a new home and great opportunities to connect to audiences.”
Paul Horton, Program Director, The Vibe/95.1 HD3 FM, said: “The Vibe will attract listeners in the River Region who grew up with all the Classic Hip Hop and R&B favorites. It’s a blast from the past that brings nostalgia for the good old days back to Gen Xers and Millennials. And will surely become a favorite radio spot for every generation.
You can stream the station here.
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