In a move to deepen its footprint in the college football media space, Sinclair has announced the launch of three new local sports podcasts under its AMP Media brand, headlined by high-profile former players and coaches. The podcasts will spotlight some of the most passionate fan bases in college football, including the Ohio State Buckeyes, Texas Longhorns, Notre Dame Fighting Irish, and a forthcoming series on the Michigan Wolverines.
The initiative marks a strategic expansion of Sinclair’s podcast division, integrating former on-field stars with Sinclair’s local television affiliates to deliver multimedia storytelling tailored to regional audiences.
“We’re excited to engage the most passionate fan bases in all of college football, and perhaps all of sports, with these five shows,” said Pete Gianesini, Director of Network Programming, Podcasts. “These are people who not only cover the teams, but lived it at the highest levels of success.”
Among the standout entries is THE STAMPEDE: A Podcast on the Texas Longhorns, featuring National Championship-winning quarterback Vince Young, College Football Hall of Fame coach Mack Brown, and longtime CBS Austin Sports Director Bob Ballou. Produced in collaboration with KEYE in Austin, the show debuts July 23.
Also launching on July 23 is THE ECHOES: A Podcast on Notre Dame, co-hosted by former Fighting Irish offensive lineman and ESPN personality Mike Golic Jr. and sports analyst Jessica Smetana. Produced in partnership with WSBT, the show blends analysis, storytelling, and humor while capturing the tradition-rich identity of Notre Dame football.
These new additions join the growing list of podcasts launched recently by Sinclair. These include THE SCRIPT focuses on the Ohio State Buckeyes, with former standouts Cardale Jones and Chris “Beanie” Wells joined by Dave Holmes. Also THE DYNASTY focusing on the Alabama Crimson Tide with former quarterback A.J. McCarron, running back Trent Richardson and the voice of Alabama football Chris Stewart.
McCarron discussed how THE DYNASTY came together in an interview with Barrett Media in June.
A yet-to-be-named podcast dedicated to the Michigan Wolverines is expected later this summer, hosted by former players Jake Butt and Devin Gardner.
“This expansion allows us to tap into the passion of the most dedicated fans,” said Eric Welles, Sinclair’s SVP and Chief Digital Monetization Officer. “By partnering with our local stations and sponsors like PrimeSportsbook, Buckeye Basement Solutions, and Riize Energy, we’re creating authentic, localized content powered by those who know the programs best.”
Long-form episodes will release weekly on Apple Podcasts, Spotify, and YouTube, with new content dropping every Wednesday. Each show will also maintain a strong presence across social media platforms including Instagram, TikTok, and X (formerly Twitter).
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