Country radio veteran Marty McFly has announced a new syndication partnership with Radio Resources to distribute McFly and The Ride, a personality-driven show aimed at delivering authentic, local-feeling radio content to stations nationwide.
McFly, known for his long-standing career across multiple major markets, is bringing his signature style and voice to a show designed to feel like a homegrown extension of any station’s brand. The program is built to plug into local communities while providing strong promotional opportunities and tangible sales support.
Joining McFly on the show is longtime co-host and best friend Stew James, along with singer-songwriter Morgan Alexander, who contributes music-driven features and original creative content.
“We are partners with stations in every aspect of local success,” McFly said. “McFly and The Ride is built with local stations in mind — their listeners, their promotions, their revenue, their community. This is not a plug-and-play show. It’s a living, breathing extension of their brand. We are all from small towns where we are still very active in those communities and on the radio. The show has been on WGSQ Cookeville since 1998.”
The show’s format is intentionally flexible, giving affiliates the ability to integrate local content—whether through short-form breaks or full-length programming. Stations can slot the show into mornings, middays, afternoons, or evenings as needed.
A key feature of the rollout is the Local Station Revenue Division, led by Stew James. The group works directly with affiliates to execute non-traditional revenue (NTR) opportunities, helping boost local sales through sponsored content and station-specific promotions.
“We’re not just handing over a show,” said James. “We’re partners for the GM, the sales team and the PD — we’re in it with you.”
Radio Resources Chief Development Officer Rich O’Brien added: “Marty McFly is the kind of personality who doesn’t just do talk breaks… he connects with listeners like an old friend, bringing energy, heart and authenticity to every show. We are excited to work with McFly and The Ride Radio Show.”
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