SiriusXM is turning up the volume on its rock offerings with the launch of Maximum Metallica. A new, full-time channel dedicated exclusively to the iconic heavy metal band.
Lars Ulrich broke the news live on The Howard Stern Show this morning. Announcing that the channel will officially debut Friday, August 29, on Channel 42 and the SiriusXM app.
“The Most Metallica Anywhere” is how SiriusXM is branding the new offering, promising a nonstop mix of the band’s hits, deep cuts, rare recordings, exclusive interviews, and fan-favorite live performances.
The channel will also feature behind-the-scenes stories and personal commentary from the band members themselves.
To celebrate the launch, Metallica will perform a rare intimate show at Stephen Talkhouse in Amagansett, NY, on Thursday, August 28. The venue, which holds just a few hundred people, is a sharp contrast to the stadiums the band has been packing on its M72 World Tour. Select SiriusXM subscribers will attend the invite-only event.
The concert will premiere on Maximum Metallica Monday, September 1, at noon ET, and will be rebroadcast throughout the week. It will also air on Howard 101, Stern’s SiriusXM channel, on Friday, September 5, at 7:00 pm ET and PT.
SiriusXM says the new channel will be available to all listeners, including non-subscribers, in SiriusXM-equipped vehicles through September.
Metallica joins a list of artists who’ve played the Talkhouse for SiriusXM, including Coldplay, Dave Matthews, Ed Sheeran, Jelly Roll, Brandi Carlile, Mumford & Sons, and The Killers.
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