Sammy Simpson has signed on as Program Director of Variety Hits 96.1 BBB WBBB Raleigh.
Simpson said, “I’m honored to join WBBB and help write the next chapter of this legendary station’s story. The Triangle area is one of the most vibrant, creative, and competitive markets in the country. Our mission will be to make WBBB a station people don’t just listen to, but feel a part of, a place where the music, personalities, and community come together in a way that feels alive, authentic, and unforgettable.”
Curtis Media Group EVP Jonathan Brewster added, “We are very pleased to welcome Sammy back to the Triangle area. I am positive he will lift WBBB to a whole new level, building on its legacy and community connections.”
It’s Simpson’s second tour of duty in the market, having previously served as Brand Manager for Capitol Broadcasting.
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