K-LOVE has agreed to purchase two radio stations from The Milwaukee Radio Alliance. AC 93.3 WLDB and Alternative 102.1 WLUM. The deal, which is subject to FCC approval, moves the stations to K-LOVE for $4 million.
The stations are a partnership between the late Willie Davis’s All-Pro Broadcasting and Times-Shamrock.
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The Milwaukee Radio Alliance will continue to operate Oldies Fonz 1290 WZTI and its translators, 100.3 and 107.3 Froggy MKE.
K-LOVE is already in the Milwaukee market on 105.3 WLVE in suburban Mukwonago.
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