Audacy has announced it is rebranding 1330 AM (WYRD-AM) in Greenville and 950 AM (WORD) in Spartanburg as a unified brand, Upstate Red.
Previously, 950 AM in Spartanburg was home to the ESPN Radio affiliate in the market, while 1330 AM was home to Infinity Sports Network programming in the market, known as The Fan Upstate.
The new Upstate Red brand has officially been launched with the two stations adding lineups built completely around nationally syndicated news/talk offerings.
“We are proud to launch UPSTATE RED and bring a new conservative voice to the Upstate region,” said Audacy Greenville-Spartanburg Senior Vice President and Market Manager Steve Sinicropi. “UPSTATE RED will be a premier destination for principled conversation, insightful news, and engaging talk with some of the biggest names in national talk radio, providing the most important news and information to the Upstate.”
The daily lineup for the new brand features:
- 6:00 AM – 9 AM: Your Morning Show with Michael DelGiorno
- 9:00 AM – 12:00 PM: The Glenn Beck Program
- 12:00 PM – 3:00 PM: The Clay Travis & Buck Sexton Show
- 3:00 PM – 6:00 PM: Sean Hannity Show
- 6:00 PM – 9:00 PM: The Jesse Kelly Show
- 9:00 PM – 12:00 AM: Rich Valdes America at Night
- 12:00 AM – 1:00 AM: The Will Cain Show
- 1:00 AM – 6:00 AM: Red Eye Radio
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