Main Street Sports Group, the owner of FanDuel Sports Network, is joining forces with Peyton Manning’s Omaha Productions in a new strategic content partnership aimed at developing and producing premium sports content across multiple platforms.
The agreement combines FanDuel Sports Network’s reach and local audience engagement with Omaha Productions’ creative storytelling and established reputation in sports entertainment. Together, the two companies plan to collaborate on co-branded projects spanning linear television, streaming, and digital platforms, while also sharing content and engaging in cross-promotional initiatives designed to broaden their national audience.
As part of the announcement, Main Street Sports Group also unveiled Main Street Sports Productions, a newly formed division dedicated to original content creation for both in-house and third-party distribution. The new arm will be led by longtime production executive Norby Williamson, who serves as President of Production and Programming for Main Street Sports Group.
“This is a transformative moment for us,” Williamson said. “Partnering with Omaha Productions, one of the most respected and creative brands in sports entertainment, sets the stage for what’s next. Main Street Sports Productions allows us to take what we do best and expand it to new audiences, platforms, and partners.”
Omaha Productions, founded by former NFL quarterback Peyton Manning, has built a reputation for its unique approach to sports storytelling, most notably through projects like ESPN’s ManningCast. The partnership gives the company an opportunity to reach new audiences through FanDuel Sports Network’s growing footprint and its network of local sports affiliates.
“FanDuel Sports Network has built a strong reputation by serving local sports fans and tapping into the passion of fan bases across the country,” said Jamie Horowitz, President and Co-Founder of Omaha Productions. “At Omaha, we’re thrilled to partner with them and create content that speaks directly to those fans in fun and meaningful ways.”
For Main Street Sports Group, the deal marks a key step in its evolution into a fully integrated local sports media platform. With live game coverage, original programming, and now a dedicated production unit, the company is positioning itself to deliver a wider variety of premium sports content.
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