Audacy will launch the 97.1 Detroit Sports Radio Network on December 1. Creating a first-of-its-kind statewide platform designed to connect sports fans across Michigan.
The new network will use 97.1 The Ticket as its flagship station. Combining top-tier sports coverage with a lineup of established on-air talent.
“The launch of 97.1 Detroit Sports Radio Network represents a massive commitment to our listeners and an exciting chapter in our growth,” said Debbie Kenyon, senior vice president and market manager for Audacy Detroit. “We are excited to partner with Townsquare Media and other media companies to expand our footprint across all of Michigan. To deliver great content to the dedicated fan base we serve. We are proud to deliver best-in-class sports coverage to the entire state. Solidifying our position as the essential source for Michigan sports audio content now and for years to come.”
The network’s launch features initial affiliates in Grand Rapids, Lansing, Battle Creek, Kalamazoo, and Roscommon. Townsquare Media stations WFGR 98.7 FM in Grand Rapids, WJIM 1240 AM in Lansing, WBCK 95.3 FM in Battle Creek, and WKMI 1360 AM in Kalamazoo will carry the programming.
Blarney Stone Broadcasting’s WGRY 101.1 FM in Roscommon also joins the network. Audacy said it plans to announce additional affiliates in the coming months.
“97.1 The Ticket is one of America’s truly great sports stations. We are very excited to partner with our friends at Audacy to bring best-in-class coverage of Detroit sports to our markets in Grand Rapids, Lansing, Kalamazoo, and Battle Creek,” said Erik Hellum, COO of Townsquare Media. “This is a big win for both our listeners and our clients.”
The network’s programming lineup aims to cover every part of the Michigan sports day. Mornings from 6 a.m. to 10 a.m. ET will feature Costa & Jansen with Heather, followed by The Karsch & Anderson Show from 10 a.m. to 2 p.m. ET. Afternoon drive programming will include The Mike Valenti Show with Rico from 2 p.m. to 6 p.m. ET. Evening coverage continues with Wojo & Riger from 6 p.m. to 8 p.m. ET, and Evening Sports with Riger, Ryan, Caputo, and Chapman from 8 p.m. to midnight.
By centralizing these offerings, Audacy aims to unite Michigan sports fans across multiple markets under a single, cohesive platform. The network will leverage its flagship station’s legacy and expand local engagement, giving advertisers and audiences a unified source for Detroit and statewide sports coverage.
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