WBT is set to get a full market FM signal as part of a frequency shuffle at Radio One in Charlotte.
Currently, WBT is heard on the 99.3 FM signal. That dial position is equipped with 7,700 watts of power and is licensed to Chester, South Carolina, which is roughly 50 miles southwest of Charlotte. Its signal covers the southern and western suburbs of the city, but struggles to penetrate Charlotte proper.
The 107.9 FM signal — which currently hosts the Mix 107.9 brand — features 100,000 watts of power, and is licensed to Charlotte. It is the most powerful signal at the Radio One Charlotte cluster.
“We are thrilled to elevate WBT to the FM dial, ensuring that even more listeners can connect with the voices they trust every day,” said Radio One Charlotte Vice President and General Manager Marsha Landess. “These moves further strengthen our position in the market and reinforce our commitment to serving Charlotte with the best local programming, news, and entertainment.”
The station will continue broadcasting on the 1110 AM signal it has featured for more than 100 years.
With the moves, Mix 107.9 will move to 100.9 and will also air on the 99.3 FM signal previously occupied by WBT. Praise 100.9 in Charlotte is moving to the 610 AM signal in the market.
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