iHeartMedia Conservative Talk 1130 WISN Milwaukee will debut a refreshed weekday lineup beginning Friday, January 2, with notable shifts in its morning and late-morning programming.
Benjamin Yount, currently the 9-11 a.m. host, will move into the coveted morning drive slot from 6-9 a.m., succeeding Jay Weber. Yount first joined WISN in 2020 from WRPW in Bloomington, Illinois, serving as News Director and primary fill-in host before taking over the late morning show earlier this year.
“WISN has always been about serving Wisconsin with smart, honest conversation, and I’m honored to take on morning drive,” Yount said. “Our listeners count on us to start their day informed and engaged, and I’m excited to continue that in a new time slot while keeping the same commitment to strong local coverage.”
Stepping into the 9-11 a.m. slot is Jason Goch, who will also anchor news segments during Yount’s morning show. Goch brings a diverse background in talk and sports radio, including stints at SB Nation Radio, Illinois Radio Network, and Chicago’s 87.7 The Game. He has previously served as a fill-in host at WISN.
“WISN is one of the most respected talk stations in the country, and I’m thrilled to join the lineup,” Goch said. “Midday is a great opportunity to connect with listeners on the issues that matter most, and I’m excited to contribute both on the air and in supporting WISN’s live, local mornings.”
Program Director Jerry Bott described the lineup changes as a strategic move to reinforce WISN’s local programming presence.
“This lineup builds on WISN’s momentum and reflects our focus on serving listeners with strong, credible voices throughout the day,” Bott said. “Benjamin has earned the trust of our audience and brings proven ratings success to morning drive, while Jason is a terrific addition whose experience and versatility strengthen our local programming bench.”
The shift signals iHeartMedia’s continued investment in local talent as part of a broader effort to maintain WISN’s position as a leading conservative talk station in the Milwaukee market. By promoting from within, the station aims to sustain audience engagement during peak listening hours while keeping coverage rooted in regional and national issues that resonate with its Wisconsin audience.
WISN 2026 Weekday Lineup:
- 6 a.m. – 9 a.m. | Benjamin Yount
- 9 a.m. – 11 a.m. | Jason Goch
- 11 a.m. – 2 p.m. | Clay Travis and Buck Sexton
- 2 p.m. – 3 p.m. | Vicki McKenna
- 3 p.m. – 6 p.m. | Dan O’Donnell
The new lineup follows the previously announced transition of longtime morning host Jay Weber, who will conclude his daily morning show at the end of December and launch a new twice-weekly iHeartPodcast in 2026, while remaining a contributor to WISN and iHeartMedia.
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