Cumulus Media has promoted Debra Killick to Vice President and Market Manager for its Melbourne, Florida operations, effective January 1, 2026. She rises from her role as General Sales Manager, a position she has held for more than five years. In that role, she oversaw sales strategy for the cluster’s three radio stations and associated digital brands.
Killick’s promotion places her in charge of one of Cumulus’ key Florida markets. Her role will oversee all programming, sales, and operational functions. The move reflects the company’s continued emphasis on experienced local leadership as it navigates an increasingly digital and client-driven media landscape.
Before joining Cumulus Media, Killick built extensive experience in broadcast and digital sales across several major media companies and markets. Most recently, she served as a Digital Sales Account Manager for the Gannett/USA TODAY Network in Melbourne. Her prior experience includes roles as Local Sales Manager for Sinclair Broadcast Group in Washington, D.C., Vice President of National Sales for Univision in New York, and Local Sales Manager for CBS 4 Television in Boston.
Across more than two decades in media and digital sales, Killick has worked with both local and national advertisers. She’s developed revenue strategies that span traditional broadcasting and emerging platforms. Cumulus executives point to that breadth of experience as a key factor in her selection for the market manager role.
Bob Walker, President of Operations for Cumulus Media, said Killick has consistently shown an ability to adapt to changing local media dynamics. He added that Killick has delivered measurable results for advertisers.
“We are excited to promote Debra to this new role to lead our team in Melbourne,” Walker said. “She is a proven sales leader who has delivered results for her clients and embraced the changing landscape in local media. She has a very client-focused approach to growing our business by helping clients grow theirs.”
Killick said she is eager to take on the expanded leadership responsibilities. She looks forward to continuing to build on the momentum within the Melbourne cluster.
“I’m excited to take on the role of VP/Market Manager at Cumulus Melbourne and collaborate with this highly talented team,” she said. “I look forward to building on the momentum of our much-loved brands and making 2026 our strongest year yet.”
Cumulus Media owns and operates three radio stations in the Melbourne market. They include 107.1 A1A/WAOA-FM, a contemporary hit radio outlet. Another is 102.7 The HitKicker/WHKR-FM, which features a country format. The group also includes 95.9 The Rocket/WROK-FM, a classic rock station.
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