It’s been five years since The Volume was born. Longtime sports talk host Colin Cowherd founded the platform in February 2021, channeling his entrepreneurial spirit and enterprising tendencies to create a new and innovative destination for content creation.
Since then, The Volume has grown into a massive podcasting and content platform, recently bolstered by a new presenting partnership with Hard Rock Bet that was signed this past September. To celebrate the company’s success, an annual Wednesday night party preceding the Super Bowl was established. It has become one of the best events of the entire Super Bowl week experience.
Audrey Chames, The Volume’s chief of staff, is responsible for organizing the annual event. This year’s celebration featured two floors packed with media professionals reflecting on the rapid proliferation of the business venture. Mister Jiu’s in San Francisco’s Chinatown district served as the host location.
In honor of the fifth anniversary, some of broadcasting’s most recognizable figures showed their support while enjoying conversation and cocktails in a lively atmosphere.
Those in attendance included Dan “Big Cat” Katz, Eric “PFT Commenter” Sollenberger, and Kayce Smith from Barstool Sports. WWE superstar Seth Rollins also made an appearance. Annie Agar, Chef Cuso, Biggie Bailey, Insane Shayne and West Wilson were among the digital creators spotted throughout the venue during the bash.
Cowherd attended the event alongside Logan Swaim, chief content officer, and Dane Aagaard, chief revenue officer for The Volume. Numerous on-air talents from the outlet were also present, including Richard Sherman, J.A. Adande, and John Middlekauff.
Executives across the sports media industry joined the celebration too. Omaha Productions co-founder and president Jamie Horowitz, and Head of Development Colin Campbell were on hand to celebrate. Chris Balfe of Red Seat Ventures, Premiere Networks president Julie Talbott, Silver Tribe Media CEO Michael Klein, Words + Pictures CEO Connor Schell, and ESPN executive Mike Foss also were present.
Former NFL players in the room included Robert Griffin III, Steve Smith Sr., Ross Tucker, and Bussin’ With The Boys stars Will Compton and Taylor Llewan. OutKick founder and nationally syndicated radio host Clay Travis was also in attendance.
Cowherd launched The Volume in partnership with iHeartMedia in 2021, agreeing to a deal in which both companies would co-produce the shows released through the network. The venture debuted with five offerings, including Cowherd’s flagship podcast. Today, The Volume boasts more than 20 shows and generates approximately 1.5 billion monthly impressions across platforms.
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