Sportradar AG is expanding its footprint across regional NBA broadcasts through a new multi-year agreement with NBC Sports Regional Sports Networks, a move designed to further modernize how fans consume live basketball telecasts.
Beginning with the 2025-26 NBA season and running through 2026-27, NBC Sports RSNs will integrate Sportradar’s NBA Advanced Data and GameFrame technology into hundreds of live game broadcasts across multiple NBA markets. The partnership centers on using real-time data and artificial intelligence to deliver enhanced storytelling, deeper analysis and more visually engaging coverage during live action.
At the heart of the agreement is GameFrame, Sportradar’s AI-powered broadcast solution that converts live player-tracking data into on-air graphics, animated replays, shot charts and customized visual elements. The technology is designed to help announcers and analysts break down plays as they happen, offering viewers clearer insight into spacing, movement and decision-making on the floor.
For NBC Sports Regional Networks, the deal represents another step toward evolving its local NBA coverage at a time when fans increasingly expect advanced analytics to complement traditional commentary.
“Enhancing the viewing experience is essential to our NBA coverage across regional sports networks,” said Jon Slobotkin, senior vice president of content and live programming for NBC Sports Regional Networks. “Sportradar’s GameFrame offers a new way to add data-driven insights directly into live coverage, bringing visually stunning stories that resonate with today’s fans.”
Sportradar and NBC already share a long-standing relationship across multiple sports and platforms, and executives on both sides view the expanded NBA agreement as a natural progression.
“This agreement builds upon our long-standing relationship with NBC and reflects how we continue to expand the ways we support their live sports coverage,” said Brian Josephs, vice president of the Americas for Sportradar. “As NBC continues to evolve how it serves fans across platforms, Sportradar is helping deliver the data-driven tools that bring greater clarity and context to live games.”
The timing of the partnership aligns with a broader industry push to differentiate local and regional broadcasts in an increasingly fragmented media landscape. While national NBA telecasts often debut new production elements, regional sports networks play a critical role in experimenting with presentation tools that enhance nightly coverage for team-focused audiences.
By embedding advanced data directly into live game broadcasts, NBC Sports RSNs aim to provide more than surface-level statistics, allowing fans to better understand why plays succeed or fail. That approach also gives on-air talent additional tools to explain the game in real time without disrupting the flow of live action.
Founded in 2001, Sportradar has grown into one of the sports industry’s leading technology providers, operating at the intersection of sports, media and betting. The company works with major leagues, federations and media partners worldwide, covering more than one million events annually while also operating an integrity services division focused on safeguarding competition.
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