Philadelphia’s digital sports outlet PHLY has added a familiar voice to its baseball coverage, hiring longtime Phillies analyst Corey Seidman to co-host the PHLY Phillies Podcast alongside Jamie Lynch as the company continues to expand its footprint in a competitive local media landscape built around daily conversation and direct-to-consumer engagement.
PHLY, which has invested heavily in team-specific coverage and subscription offerings, announced the move positioning Seidman as the centerpiece of its Phillies content strategy heading into a season that many around the club view as pivotal for both the roster and the franchise’s long-term trajectory.
“Corey’s credibility, experience, and understanding of the Phillies make him an ideal fit for us,” PHLY General Manager Todd Berman said in a statement, emphasizing the importance of institutional knowledge at a time when fan expectations for year-round coverage continue to rise alongside the team’s competitive ambitions.
Seidman arrives after a 15-year run with NBC Sports Philadelphia, where he developed a reputation for detailed reporting, analytical breakdowns and a steady presence during both rebuilding stretches and postseason pushes that defined multiple chapters of modern Phillies baseball.
“I’m thrilled to join PHLY and continue covering the Phillies for the most passionate fans in baseball,” Seidman said, adding that Philadelphia remains home and describing the upcoming season as one of the more intriguing storylines the organization has faced in recent memory.
By bringing Seidman into the fold, PHLY strengthens its credibility with an audience that increasingly values insider access, historical context and unfiltered discussion delivered across podcasts, written content and premium membership platforms rather than through traditional television broadcasts alone.
Seidman said the move allows him to maintain his connection with a passionate fan base while embracing a digital-first model that offers more flexibility in tone, format and immediacy than legacy media structures often permit.
In his new role, Seidman will anchor the PHLY Phillies Podcast with Lynch, while also producing written analysis, conducting interviews and delivering real-time reaction that feeds into the company’s broader coverage ecosystem, including exclusive offerings for its Diehard membership tier designed to deepen subscriber engagement.
The podcast will launch in conjunction with the regular season and will be distributed across major audio platforms, signaling PHLY’s intent to meet fans wherever they consume content while building a consistent daily destination centered on one of the city’s most scrutinized teams.
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