Beasley Media Group is adding one of sports radio’s most recognizable national voices to its Tampa Bay lineup, announcing that The Herd with Colin Cowherd will debut Monday, March 2, 2026, on WJBR, Florida Alumni Radio 1010 AM.
The show will air in it’s weekday timeslot of Noon to 3 p.m. ET and additional distribution across 92.1 FM in Hillsborough County, 103.1 FM in Pinellas County and 104.7 HD2.
The move aligns the Beasley-owned Tampa cluster with FOX Sports Radio, which syndicates the program nationally. It gives the market a high-profile midday show built on opinion and personality. The format also leans into headline-driven storytelling. For a station targeting passionate local and alumni-focused fans, the addition signals intent. It reflects a strategy to blend national perspective with regional energy in a competitive media landscape.
The Herd with Colin Cowherd launched in September 2015 with FOX Sports Radio. Since then, it has grown into one of the most widely consumed sports talk brands in the country. The show’s expansion has been driven by long-form interviews and strong editorial commentary. It also maintains a steady presence across digital platforms.
Cowherd, who entered the Radio Hall of Fame in 2025, has cultivated a style that leans heavily on narrative framing and cross-sport comparisons, elements that frequently spark debate well beyond traditional radio audiences.
The program was recently removed from the 95.7 WDAE lineup as part of the stations move from 95.3FM to 95.7FM and a return to local programming in The Herd’s daypart.
According to network-provided metrics from multiple measurement partners, The Herd with Colin Cowherd has surpassed 800 million podcast downloads over several years. The show has also generated billions of video views across digital platforms. Those platforms include X, Facebook, and YouTube. The figures highlight how modern sports talk extends beyond terrestrial radio. Much of today’s conversation is driven by on-demand and social clips.
“We’re excited to bring The Herd to WJBR,” said Cowherd. “Tampa is one of the best sports cities in America – passionate fans, championship teams, and nonstop storylines. I’m looking forward to being part of the daily conversation and connecting with listeners across the market.”
Ron deCastro, vice president and market manager for Beasley Media Group Tampa, described the addition as a meaningful step in enhancing WJBR’s weekday lineup.
“We’re thrilled to welcome Colin Cowherd and The Herd to WJBR,” said deCastro. “Colin’s strong opinions, insightful interviews, and national perspective will provide our listeners with premium sports content every weekday afternoon. This addition further strengthens our lineup and underscores our commitment to delivering the very best in sports programming to Tampa Bay.”
Justin Chase, Beasley’s chief content officer, framed the move as both a programming upgrade and a broader strategic play. Emphasizing Cowherd’s ability to generate must-hear moments that travel seamlessly from broadcast to podcast to social feeds. Where audience engagement increasingly determines a show’s overall impact.
With The Herd now set to occupy the midday window, Beasley strengthens its sports platform in Tampa Bay at a time when audience habits continue to evolve, wagering that a multiplatform brand anchored by a polarizing and proven host can command attention across radio dials, mobile apps and social timelines alike.
Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.
