FOX Sports and INDYCAR are expanding their push into premium digital storytelling with the launch of a new behind-the-scenes series designed to bring fans closer to one of motorsports’ most competitive landscapes.
The two organizations announced ALL IN: INDYCAR, a digital-exclusive series covering the 2026 NTT INDYCAR SERIES season. The series will chronicle drivers, teams, and the intensity of competition. The project reflects FOX Sports’ effort to expand its digital footprint. It also gives fans more immersive access beyond traditional race broadcasts.
The first episode, titled The Champ Is Here, centers on four-time champion Alex Palou at the Firestone Grand Prix of St. Petersburg. Cameras follow Palou and the No. 10 Chip Ganassi Racing entry. They begin their title defense under heightened expectations against a deep, increasingly global field
FOX Sports President and Executive Producer Brad Zager emphasized the series’ storytelling potential. He pointed to INDYCAR’s competitive balance and dramatic appeal as key drivers behind the project.
“INDYCAR is one of the most competitive and compelling series in sports, and ALL IN: INDYCAR gives fans a deeper look at everything that defines it,” said Brad Zager, President and Executive Producer, FOX Sports. “As we continue to expand our digital content offerings, this series reflects FOX Sports’ commitment to delivering premium storytelling and bringing fans closer to the sport across every platform.”
From INDYCAR’s perspective, the series offers an opportunity to showcase the sport’s intensity in a more immediate and accessible format. Chief Marketing Officer Alex Damron notes that the near real-time production approach and wide distribution strategy will expand the series’ reach while elevating the visibility of its drivers and teams.
Full episodes of ALL IN: INDYCAR are available on the INDYCAR on FOX YouTube channel. Additional distribution includes FOXSports.com, the FOX Sports app, FOX One, and Tubi. Content will also be shared across INDYCAR and FOX Sports social media platforms. These outlets create multiple entry points for fans to engage with the series.
ALL IN: INDYCAR is produced in collaboration with Shadow Lion. A creative studio founded by Tom Brady. The project includes executive production from FOX Sports CEO Eric Shanks and Zager, along with Damron and Mackenzie Williams for INDYCAR, and Gilad Haas, Jeff Fine and Philip Byron for Shadow Lion. Directing duties belong to Matthew Maxson and Ryan Lohuis.
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