HOT 97 is set to expand in New York, with an over-the-air TV channel debuting on Tuesday, March 31st.
The channel will air on WASA-TV. Spectrum will also carry it on channels 811 and 1236 in the New York area.
“This is a natural evolution of one of the most powerful brands in media,” said MediaCo Executive Vice President of Content and Growth Kudjo Sogadzi. “Expanding HOT 97 TV in New York allows us to meet our audience everywhere – on-air, on screen, and across platforms, while creating new opportunities for brands to engage with culture in real time.”
“New York is the foundation of HOT 97,” said MediaCo Local Markets Vice President and General Manager Maire Mason. “This launch gives advertisers direct access to a deeply engaged audience through a truly multiplatform solution spanning TV, audio, and digital.”
Included in the TV channel’s schedule are:
- Mornings with Mero – brings unmatched credibility, humor, and cultural connection from the most important daypart in radio to TV with the Bronx’s very own, Kid Mero
- Nessa On Air – lively video series hosted by Gracie Award Winner, Nessa, with unfiltered celebrity interviews and real conversations about music, lifestyle, and pop culture
- HOT 97 News – A two-hour daily live broadcast with the biggest national developments to real life in New York, diving into the stories shaping NYC’s neighborhoods
- Funk Flex Freestyles – Hosted by the legendary Funk Flex, this series spotlights hip hop’s rawest and most iconic freestyle moments
The expansion of the HOT 97 brand to a dedicated over-the-air signal comes after Funkmaster Flex recently received the Entertainer’s Key to the City.
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