NBC Sports is expanding its audio footprint through a new distribution partnership with TuneIn, giving listeners greater access to live sports talk and play-by-play coverage.
Stingray announced the agreement, which brings NBC Sports Radio programming to TuneIn’s global streaming platform. As part of the deal, TuneIn will carry audio simulcasts of NBC Sports content, including daily studio shows and select live event broadcasts.
Among the featured programming are popular shows from NBC Sports Now. That lineup includes Pro Football Talk Live, The Dan Patrick Show and Chris Simms Unbuttoned. The addition strengthens TuneIn’s already robust sports offerings while giving NBC Sports another avenue to reach fans.
NBC Sports views the partnership as a strategic move to broaden its audience beyond traditional platforms. Aileen Sokol, vice president of content partnership development for NBC Sports, said TuneIn’s scale makes it an ideal partner for distributing both live events and daily programming.
“This partnership allows us to expand our reach and connect with more listeners through a platform that delivers strong engagement,” Sokol said.
The move reflects a larger trend across the sports media landscape. As viewing habits continue to shift, audio streaming has become an increasingly important complement to television and digital video. Live sports, in particular, remain one of the few types of content that consistently draw real-time audiences, making them well-suited for multi-platform distribution.
TuneIn executives believe adding NBC Sports Radio enhances the platform’s value for users seeking comprehensive sports coverage. Kevin Straley, chief content officer at TuneIn, said the combination of daily talk programming and live play-by-play fills a key need for listeners.
“We’re adding a premium sports brand that delivers both compelling analysis and live event coverage,” Straley said. “That combination strengthens our free sports lineup in a meaningful way.”
TuneIn currently reaches 75 million monthly active users across 122 countries. The service is integrated into more than 200 connected devices and vehicle systems, allowing listeners to access content at home or on the go.
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