790 KABC Program Director Luis Segura has been named the new Program Director of 105.9 WMAL in Washington, D.C.
Segura originally joined KABC in Los Angeles as a producer in 2013 before rising to the role of Program Director in 2023. In 2022, he added PD stripes at 560 KSFO. That station moved to the 810 AM signal under his tutelage.
“I’m incredibly excited to work with the legendary staff of Cumulus’ flagship News/Talk,” said Segura. “WMAL is packed with national names like Larry O’Connor and Chris Plante, and I can’t wait to join the team.”
He steps into the role previously occupied by longtime program director Bill Hess. Hess announced his retirement at the conclusion of 2025.
“We’re excited to have a programmer of Luis’ caliber to take WMAL forward,” said Cumulus Washington VP/Market Manager Jeff Boden. “As an added bonus, he’s spent more than a decade with Cumulus, and I am sure he will hit the ground running.”
“Among our strong field of Cumulus programmers, Luis leapt from the pack as the person possessing the energy and imagination to lead WMAL,” added Cumulus Chief Content Officer Brian Phillips. “Luis visualizes the multi-dimensional future of this big brand. The immense benefit of keeping Luis ‘in house’ is that he will continue to offer expert counsel to our revitalized operations in San Francisco and Los Angeles, as needed.”
In addition to his time at 790 KABC and 810 KSFO, Luis Segura also spent 15 years working at CBS Radio Chicago for B96. Cumulus Media is in the midst of seeking the replacement for Segura for its California news/talk stations.
Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.
