Programming changes are underway at US 96.3 in Jackson, Mississippi as the station reshapes its on-air lineup. Program Director and afternoon host Traci Lee is moving back to morning drive on the country music outlet.
She will join incumbent morning personality Gordon “Gordo” Hultengren on the show. Lee previously built much of her career in the daypart, making the transition a familiar one.
The shift follows the departure of morning co-host Hannah Lane, who is heading to nights at New Country 96.3 in Dallas/Fort Worth, TX.
“It’s like coming home since I’ve done mornings most of my career,” Lee said to Country Aircheck. “I’ve really missed it. I didn’t realize how much until I got back in the studio.”
With Lee exiting afternoons, the station has yet to name a permanent replacement. In the interim, 97OKK morning host Quinn Alexander will handle the shift in afternoons.
Lane was paired up with Hultengren in mornings just last year, and spent seven months working together in the daypart. During her tenure, Lane helped lead US 96.3 to the top honor in the social media category at the 2025 Mississippi Broadcasters Association Awards.
The lineup adjustment gives US96.3 an experienced presence to start the day. Lee’s return also reunites her with a high-profile slot that remains critical for audience engagement and revenue.
No timeline has been announced for a permanent afternoon host.
Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.
