Audacy is already seeing results from its move of 104.3 The Score to the FM dial in Chicago. The station flipped to FM on February 2 and marked the first time its full lineup aired on FM locally. That includes sports talk, analysis, and live play-by-play.
Early returns from the winter ratings book show strong momentum. WSCR-FM finished first among men 25-54 in weekday prime (MON-FRI 6a-7p).
The station’s lineup also delivered in key dayparts.
In the drivetime programs, both Mully and Haugh and Spiegel & Holmes finished or tied for first in the key demographic of men 25-54 for the winter book. Midday program Rahimi, Harris and Grote placed fourth in the demo. However, it ranked as the top talk option in its daypart.
Overall, 104.3 The Score tied for fifth place among men 25-54. It trailed music competitors Q101, 93.3 XRT, 94.7 WLS, and Throwback 100.3.
Audacy continues to simulcast the brand on 670 AM. The dual signal gives listeners more access across platforms. The FM move timing came just days before the end of Nielsen’s January survey period.
Beyond talk, 104.3 The Score remains a major sports audio hub. The station serves as flagship for the Chicago Cubs and Chicago Bulls. Listeners can tune in over the air across Chicago. The station also streams nationwide on the Audacy app and at Audacy.com.
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