Podtrac has released its March multi-channel podcast rankings. It shows The MeidasTouch Podcast besting The Joe Rogan Experience for the top spot.
The MeidasTouch Podcast and the show from Joe Rogan remained steady in their positions from the February rankings.
However, the two shows have drastically different distribution methods to earn the top two positions. The majority of consumption for The MeidasTouch Podcast comes from video. It utilizes both Spotify and YouTube for its video distribution. Consumers use clips of the podcast on platforms like TikTok and YouTube more than they use Apple Podcasts and other RSS feeds for the audio-only version, Podtrac data shows.
Meanwhile, just over half of The Joe Rogan Experience‘s consumption comes from the audio version of the show. Similar to MeidasTouch, Joe Rogan’s show also has a strong video podcast component with Spotify and YouTube. A significantly smaller portion of Rogan’s audience consumes the show through clips.
Elsewhere in the top 10 shows, NPR News Now dropped one spot to fourth. It was jumped by The Diary of a CEO with Steven Bartlett. The Daily, which features an audience almost exclusively of audio listeners, was fifth.
Both Candace Owens and Tucker Carlson saw their programs slide during March. Owens’ show fell four places to ninth, while The Tucker Carlson Show fell one position to 10th.
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